A comprehensive
learning experience crafted by industry experts.
Whether you're looking for
individual courses or unlimited access
through our Launch, Optimize or Scale Membership levels,
we have the perfect plan to fit your goals.
Whether you're looking for individual courses or unlimited access through our Master’s Membership,we have the perfect plan to fit your goals.
7 Mile Academy
We love great courses, but courses combined with expert coaching can’t be beat. That’s why we convinced every one of our course facilitators to make themselves available to you in our Master’s Membership. Many of these experts charge in excess of $1000 per hour for one-on-one consulting and you get access to them just for being part of this community.
Launch
Ideal for businesses spending
up to $5,000 in monthly ad spend
Build Your Predictable, Profitable Lead Gen System
Optimize
Ideal for businesses spending
$5,000 to $25,000 in monthly ad spend
Refine Your Strategies for Greater Efficiency and Results
Scale
Ideal for businesses spending
Over $25,000 in monthly ad spend
Accelerate Growth with Advanced Strategies to Go Next Level
Individual Course Offerings
Mindset
Reprogram limiting thoughts and enhance personal transformation
Instructor: Reg Malhotra
This course is designed to help participants identify and address the root causes of their challenges, whether in business or personal life. The focus is on recognizing the difference between symptoms of a problem and its core root, helping individuals gain clarity on what truly holds them back from achieving their desired outcomes. Participants will learn to recognize limiting beliefs, patterns of procrastination, and self-sabotage, and understand how unconscious thoughts and emotions shape their experiences.
Marketing Foundations
Build a solid foundation to optimize effective marketing strategies
Instructor: Andy McDuff
This course introduces the key principles of marketing, focusing on essential concepts like the marketing mix (Product, Price, Place, and Promotion), helping you understand how to position and promote effectively.
Avatar Research & Creation
Instructor: Andy McDuff
This course offers a deep dive into avatar development and messaging strategy, tailored for marketers, communication specialists, and business leaders aiming to enhance their audience engagement and boost marketing effectiveness. You will gain a comprehensive understanding of how to analyze your target audience, create persuasive messages, and implement advanced marketing strategies to drive measurable results.
Offer Creation
Instructor: Ty Bowman
Welcome to "Mastering Compelling Offers," where you'll learn the art and science of creating irresistible offers that captivate your audience and drive them to action. In this introductory course, we'll unpack the key elements that make up a compelling offer and how you can apply them to boost your marketing and sales efforts.
Lead Magnet Funnels
Instructor: Ty Bowman
This course provides a comprehensive guide to lead magnet funnels, email nurturing, and community-building strategies. Participants will learn how to create effective lead magnets, design high-converting opt-in pages, and develop engaging email sequences with automation tools. The course also covers community engagement, choosing the right platforms, and integrating lead magnet funnels with community-building efforts. By the end, students will be able to attract, nurture, and retain leads through a well-rounded approach.
VSL Funnels
Instructor: Ty Bowman
This course provides a comprehensive guide to mastering Video Sales Letter (VSL) funnels for lead generation and sales. Beginning with an introduction to VSL funnels, participants will understand their fundamentals, benefits, and successful case studies. The course then focuses on identifying target audiences and their pain points through market research and customer personas. Crafting compelling video content is emphasized, covering effective scripting, visuals, and voiceovers, alongside tools for professional video creation. Participants will learn to design high-converting landing pages and opt-in forms, and implement A/B testing for optimization. The importance of email follow-up sequences is highlighted, with strategies for automated, personalized, and segmented email marketing. The course also covers tracking and optimizing funnel performance using key metrics and analytics tools, and advanced strategies for increasing strategy session bookings through retargeting ads, urgency tactics, and influencer partnerships. Real-world case studies and best practices are analyzed, concluding with a Q&A session to troubleshoot challenges and answer participant questions. By the end of the course, students will be well-equipped to create and optimize effective VSL funnels.
Paid Challenge Funnels
Instructor: Ty Bowman
This comprehensive course on paid challenge funnels covers the entire process from understanding the fundamentals to scaling operations effectively. Participants will start by learning the concept, benefits, and real-life success stories of paid challenge funnels, highlighting their effectiveness over traditional marketing strategies. The course then delves into identifying target audiences through market research and customer personas, followed by developing compelling challenge content to engage and inspire participants. Building the challenge funnel is covered in detail, including setting up platforms, designing sales pages, and integrating email marketing automation. Marketing tactics such as crafting sales pitches, leveraging social media, and collaborating with influencers are explored to attract and convert the target audience. The course also focuses on maximizing revenue through upsells and conversions, launching challenges with effective strategies, and engaging participants with ongoing support and community interaction. Finally, participants will learn to analyze results, iterate for improvement, and scale their challenge funnels for sustainable growth. By the end of the course, students will be well-equipped to create, implement, and optimize successful paid challenge funnels.
SLO Funnels
Instructor: Ty Bowman
This course provides a comprehensive exploration of self-liquidating offer (SLO) funnels, beginning with an understanding of the SLO concept and its significance in driving sales while offsetting marketing expenses. Participants will learn about the benefits of SLO funnels in digital marketing, including cost-effective customer acquisition and revenue generation. The course covers the essential components of SLO funnels, strategies for creating compelling front-end offers, and the importance of upsells, downsells, and cross-sells in maximizing revenue. Additional modules focus on optimizing conversion rates, increasing customer lifetime value, implementing effective email marketing sequences, leveraging retargeting techniques, and measuring key performance indicators (KPIs) to evaluate and improve funnel performance. By the end of the course, participants will be equipped with the knowledge and tools to create, implement, and optimize high-converting SLO funnels for sustainable business growth.
Go High Level (GHL)
Instructor: Eustan Matthews
This course is designed to equip marketers with a detailed understanding of Go High Level and how to utilize it to optimize marketing and business operations. Participants will learn how to configure and manage Go High Level, understand its comprehensive features including CRM, campaign management, and automation, and leverage these tools to enhance operational efficiency. The curriculum also covers effective campaign execution, integration with third-party services, performance analysis, and the application of best practices for relationship management and process automation. By the end of the course, you will be adept at using Go High Level to streamline workflows and improve business outcomes.
Meta Advertising
Instructor: Andy McDuff
Join us for our "Introduction to Meta Advertising" course, designed to help you master the art of digital marketing across Meta platforms. This detailed course is structured into modules covering everything from the basics of Meta advertising, setting up and securing Business Manager accounts, to crafting engaging ad content, and understanding ad placements. You’ll learn to define campaign objectives, target the right audiences, and measure your success through Meta's analytics tools.
Customer Experience
Instructor: Jennifer Matthews
Customer Experience (CX) is crucial for success, extending beyond products and services to how customers feel throughout their interactions with a company. This course delves into the definition and importance of CX, emphasizing its role in fostering customer loyalty and long-term relationships. We explore the impact of positive CX on customer satisfaction, brand reputation, revenue growth, and cost reduction. Key components of a successful CX include a customer-centric culture, seamless omnichannel experiences, personalization, effortless interactions, and continuous improvement. Through case studies of exemplary companies like Apple, Amazon, and Zappos, participants will gain insights into best practices for delivering exceptional CX and driving sustainable business growth.
Mastering SegMetrics: A Comprehensive Guide to Marketing Analytics
Instructor: Kanstantsin Sandovich
This Segmetrics course emphasizes data-driven marketing, focusing on simplicity, continuous improvement, and decision-making based on data rather than opinions. Participants will learn how to set up Segmetrics, integrate CRMs and payment systems, and configure notifications for automated reporting. The course covers key reporting features like tracking sales, subscriptions, and customer journeys, alongside troubleshooting common data issues. In the analytics module, students will discover actionable strategies for increasing cash flow, customer acquisition, LTV, and reducing acquisition costs. By the end, participants will be equipped to optimize marketing using Segmetrics.
Sales Path
Instructor: Ryan Jayten
This course is designed to enhance your sales and communication skills while maintaining authenticity. You’ll learn how to build trust and guide customers through structured, professional sales conversations.
Key concepts include balancing empathy and confidence, crafting a strong introduction, and asking purposeful questions to uncover customer needs. You'll also focus on creating clear, concise product descriptions that avoid jargon and instill buying confidence.
You'll learn how to confidently ask for the sale and handle concerns before they become objections, keeping the conversation smooth and productive. The course also highlights the importance of cadence—how the speed and tone of your speech can influence customer engagement and emotions.
Through practical techniques, this course equips you to lead effective sales conversations, resolve concerns, and close deals with confidence.
Email Marketing
Instructor: Nick Brown
Email Mastery is a practical course led by seasoned copywriter Nick Brown, designed to equip participants with essential skills in email marketing. The course covers foundational principles, selecting and setting up the right email service provider (ESP), and crafting engaging emails, including one-time campaigns and automated sequences. Participants will also learn best practices for list management, ensuring high deliverability and engagement. Through actionable steps and practical insights, the course helps students optimize their email marketing efforts to build strong customer relationships and drive business growth.
YouTube Advertising
Instructor: Nuria Echeberria
This course provides a comprehensive overview of YouTube advertising, guiding participants from the fundamentals to advanced strategies for success. Beginning with an introduction to online advertising and the unique advantages of using YouTube, the course covers various advertising formats such as TrueView, Bumper Ads, and Display Ads. Participants will learn to set up their advertising accounts, link them to YouTube, and navigate the YouTube Ads dashboard. Emphasis is placed on understanding and defining target audiences, using YouTube Analytics, and creating compelling ad content. Detailed modules explore TrueView In-Stream and Discovery Ads, Bumper Ads, and the importance of budgeting and bidding strategies. The course also delves into targeting options, including demographic and interest-based targeting, and custom audiences. Optimization techniques are covered through performance metrics analysis, A/B testing, and campaign adjustments. Compliance with YouTube policies and guidelines is highlighted to avoid common pitfalls. The course concludes with modules on tracking success through conversion tracking and key metrics, studying real-world case studies, and exploring future trends in YouTube advertising.
Google Search
Instructor: Nuria Echeberria
This course offers a detailed guide to mastering Google Search Advertising, covering the basics of online advertising and the Google Ads platform. Participants will learn how to set up and navigate Google Ads accounts, focusing on campaign structure, keyword research, and creating effective ad copy. Key topics include the Google Ads auction system, Quality Score optimization, budgeting and bidding strategies, and audience targeting. The course also covers performance analytics, optimization techniques, and remarketing, with a final module on Google Ads policies and compliance. By the end, participants will be equipped to run effective, data-driven Google Ads campaigns.
Podcasting
Instructor: Travis Chappelle
In this course you'll learn how to transform your podcast idea from a mere concept into a real show that reaches listeners worldwide. This course begins by addressing the common myths and misconceptions about podcasting, emphasizing that the value of a podcast goes beyond just aiming for high download numbers. Instead, you'll discover the immediate benefits of podcasting, such as expanding your network, enhancing your knowledge, improving your communication skills, and establishing authority in your industry. Additionally, the course explores long-term benefits like business development, revenue growth, and influence building. By the end of the course, you'll be equipped with a comprehensive understanding of why podcasting is a powerful tool and how to leverage it effectively for both personal and professional growth.
Organic/Viral Content
Instructor: Daniel Iles
This course teaches the essential skills to create impactful social media content, focusing on human psychology rather than trends. Participants will learn to develop content for different stages of the content funnel (ToF, MoF, BoF), craft effective messaging, and maximize reach through reposting and reframing strategies. The course also covers techniques for writing engaging scripts, enhancing on-camera presence, and optimizing social media profiles for consistent branding. Additional modules focus on engagement strategies, using calls to action, and performance tracking with Notion. By the end, students will be equipped to create compelling content that drives audience growth and conversions.
Content Mapping
Instructor: Aaron Parkinson
Every customer is in a pain state and the goal is to have your product /service take them to their desired outcome.
Remember: The number one focus is to help CUSTOMERS get what they want. What we want to do is create valuable content that reaches BEYOND organic (but will also be used on organic) to build trust and credibility.
This course will lead you through an exercise that will help you map out and create valuable content that will help your customers get what they want. The exercise is also know as Manufacturing Fame - a way to quickly and easily make yourself a trusted expert for your clients.
Introduction to High Risk Payment Processing
Instructor: Patricia Carlin
In this course Patricia Carlin, a seasoned high-risk payments consultant, draws on her 20 years of experience to guide businesses through the complexities of high-risk payments. This course focuses on why businesses, especially those with high-ticket offers, are considered high risk and how to manage these challenges effectively. Participants will learn to navigate common issues such as volume caps, compliance, chargebacks, and sustaining business growth while minimizing financial risk.
The course covers essential topics like the differences between using aggregator platforms (like Stripe and PayPal) versus securing a merchant account, and how to present your business in the best light to payment processors. Patricia shares insights on building a strong financial profile, understanding the importance of reserves, and ensuring long-term business sustainability. By the end of the course, participants will be equipped with the knowledge and strategies to scale their business safely and maintain solid relationships with banks and processors in the high-risk industry.
